Policy in San Joaquin County

To better understand how to enact change and create a tobacco-free San Joaquin, it is important to understand how policy works.

The infographic below captures how federal, state, and local laws work to combat Big Tobacco.  Federal laws regulate sales to minors, marketing, and warning labels; state laws are often stricter, targeting flavored products and underage sales enforcement; and local laws provide communities the tools to take direct action through licensing, moratoriums, and enforcement measures.

How Laws Work to Combat Big tobacco

Local Tobacco Retail Licensing (TRL)

STOPP supports county and city staff in adopting and implementing policies that improve public health, such as a tobacco retail license (TRL). A TRL is an effective way to ensure compliance with local, state, and federal tobacco laws, reduce youth access to tobacco, address oversaturation of tobacco retailers, and limit the negative public health effects associated with tobacco use. A TRL can also help reduce tobacco-related health inequities by countering the tobacco industry’s predatory marketing tactics of underserved communities. Comprehensive TRL policies can also allow jurisdictions to apply their own penalties if a retailer violates any law related to tobacco sales, such as selling to underage youth.

San Joaquin County Board of Supervisors and the City of Stockton are both actively working to strengthen tobacco regulations to protect youth and communities through: 

These policy efforts reflect how local and county-level action—in tandem with state and federal regulations—can build a stronger, multi-layered defense against nicotine and tobacco harm, particularly among youth.

 

The SJC TRL Factsheet 

Reducing Youth Access to Tobacco

Although it has been illegal to sell tobacco products to youth in California since the early 1900’s, tobacco retailers continue to sell tobacco products to youth. Tobacco industry continues to manufacture products such as flavored tobacco products, to entice youth. In 2018, 82% of tobacco retailers in Stockton alone made tobacco sales to underage decoys (Young Adult Tobacco Purchase Report). Due to continuous illegal sales of tobacco products to youth, local governments have used a local TRL to further protect youth by prohibiting the sale of flavored tobacco products and restricting tobacco sales and advertising near youth sensitive areas, such as schools and parks.

Antonio's Walk to School